Imagine a day without watching a hilarious video, your favorite artist’s music video, or a simple clip of anything under the sun: Boring and unreal. Today, there’s no way you can escape the magic of videos. That parody you’ve been laughing at, that new music video you’ve been dancing to, that video ad within a video—it’s a whole videoception.
The year 2018 surprised us with lots of cool trends. Also, it’s the year video marketing has peaked in the marketing game. Almost every business has their own video contents launched and it’s never ending—as you are reading this material, some people somewhere are even rolling their cameras to shoot one. Truly enough, brands have realized how important videos are when it comes to marketing and its not too late to know about it.
A matter of numbers
Numbers don’t lie. If you haven’t read it yet, statistics all around video marketing are scattered all over the web, convincing people how effective it is for their businesses.
First on the list and probably the highest concern is the return of investment (ROI). According to the Aberdeen Group, video marketers get 66% more qualified leads per year and 54% increase in brand awareness with the help of videos. Meanwhile, 73% people are reportedly to have purchased a product after watching a video. Well, that’s not surprising at all as 90% of consumers watch videos on their mobile devices hence, the chances of purchase is indeed high. We could go all day about this but the point is, these statistics (not including a whole lot more) validate how powerful videos can be.
As a consumer yourself, you must enjoy certain clips or channels according to your taste. That’s what videos do: It gathers an audience and engages them successfully. An output without an audience becomes useless, but with videos, there’s always a group of people that could connect with you and like what you present—you just have to make the right video marketing strategy.
Digital media is conquering the world. Endless app updates, new sites and gimmicks, and cool tech innovations—our world has been digitalized for our sake and the audience you’ve been aiming to target are all shifting to this side. Exhibit A: 79% of consumers prefer watching videos over reading a product, according to Wyzowl. Exhibit B: People spend more time in their mobile phones and computers now—we don’t even need data to prove that. Indeed, video is convenient and it is everywhere.