Events are great tools in introducing your brand—it could also be a gateway to numerous partnerships a.k.a event sponsors. While this deal expands your network, thinking of a way how you could boost your sponsors’ exposure as well could come off a little challenging.
One way to give the favor back to your sponsors is by giving them a solo spotlight—a special video coverage as promotion. This will not only make them shine easily, but most importantly it could build your relationship as business partners stronger. Check out 3 ways on how you could promote your sponsors through video below!
Talking personally to attendees for testimonial videos is a great way to promote your event sponsors. Comments from the guests who experienced the products first-hand would serve as a testimonial about how good the sponsors’ products were. Throw in your best and most interesting questions about the product and keep an eye on notable persons like VIPs and influencers to catch more attention for your sponsor that they will surely love.
Get a classic overview shot of the sponsors and showcase their product itself with artsy angles, framings, and swift movements. Exceptional eye-candy shots like this might seem typical but if given justice by your videographers’ shots, it will definitely leave the audience with a great impression on your sponsors. Not only will the viewers be fascinated by this promotion but also, the sponsors as well might give you another call after they see how much you valued their exposure to your audience.
Sometimes, you don’t have to be that extra to get an awesome video—a sweet B-roll can do the trick. To capture a good b-roll shot for your sponsors, simply take a random stroll around the event and shoot clips of people enjoying your sponsor’s products, having a great time. This effortless style of will speak for the sponsors itself as you are not forcing the brand to the viewers but rather making them remember it unconsciously through suggestive but aesthetic shots. Plus, people seeing other people enjoy things really convinces them that that product’s totally worth a shot, isn’t it?