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3 Major Ways Video Coverage Help Boost Your Event

3 Major Ways Video Coverage Help Boost Your Event

Events are great platforms to expand your company’s network or simply share ideas or what you have to offer to your target market. Regardless of your event’s length, simplicity, or extravagance, you can actually take this gathering from a single room to a broader audience worldwide. This is where the power of video coverages swoops in.

With a virtually-inclined world, we can’t deny how videos are well-received by people and with an interesting event like yours, you surely need the right content to showcase your occasion. Here are three ways how video coverage can be effective in promoting your event—and even your brand as well.

  1. Exposure – Gaining exposure from videos is a no-brainer. Now if you are having an event and you are eager to spread the good news about it, you may opt to publish a bunch of teasers beforehand or publish an event highlights reel. These two will surely give your event a boost since teasers give you a headstart and make your audience feel anticipated on the upcoming gathering. On the other hand, the product video of a thorough coverage will be a good presentation not just of the event itself, but of your company’s branding as a whole.
  2. Increase your “Value” – In terms of “worth,” great video coverages can give you the upperhand in the industry by simply leaving viewers a great impression. Especially with an exceptional team to man for the job, videos can simply show how professional and serious (and creative) you are in your industry without looking so trying hard.
  3. Improves your numbers – There are several measures to know the effectivity of video coverages and when it comes to boosting your event, every count matter. As you launch your video online, growth in your following or audience continues as more and more shares and views occur as well. Evidently, this will boost your event that will result to strengthening your presence—and who knows—will give birth for more events in the future.

3 Ways to Promote Your Event Sponsors with Videos

3 Ways to Promote Your Event Sponsors with Videos

Events are great tools in introducing your brand—it could also be a gateway to numerous partnerships a.k.a event sponsors. While this deal expands your network, thinking of a way how you could boost your sponsors’ exposure as well could come off a little challenging.

One way to give the favor back to your sponsors is by giving them a solo spotlight—a special video coverage as promotion. This will not only make them shine easily, but most importantly it could build your relationship as business partners stronger. Check out 3 ways on how you could promote your sponsors through video below!


Talking personally to attendees for testimonial videos is a great way to promote your event sponsors. Comments from the guests who experienced the products first-hand would serve as a testimonial about how good the sponsors’ products were. Throw in your best and most interesting questions about the product and keep an eye on notable persons like VIPs and influencers to catch more attention for your sponsor that they will surely love.

Sponsor Highlights

Get a classic overview shot of the sponsors and showcase their product itself with artsy angles, framings, and swift movements. Exceptional eye-candy shots like this might seem typical but if given justice by your videographers’ shots, it will definitely leave the audience with a great impression on your sponsors. Not only will the viewers be fascinated by this promotion but also, the sponsors as well might give you another call after they see how much you valued their exposure to your audience.


Sometimes, you don’t have to be that extra to get an awesome video—a sweet B-roll can do the trick. To capture a good b-roll shot for your sponsors, simply take a random stroll around the event and shoot clips of people enjoying your sponsor’s products, having a great time. This effortless style of will speak for the sponsors itself as you are not forcing the brand to the viewers but rather making them remember it unconsciously through suggestive but aesthetic shots. Plus, people seeing other people enjoy things really convinces them that that product’s totally worth a shot, isn’t it?

Effective Ways To Use Videos In Showcasing You as an Event Coordinator

Effective Ways To Use Videos In Showcasing You as an Event Coordinator

Behind every successful event is a great mastermind. After detailed planning, relentless working around every aspect of the event, it wouldn’t hurt to show a sneak peak on the organisers for a successful occasion. Aside from opening more doors to opportunity like partnerships, videos will also help you establish your brand to your audience and who doesn’t like that right?

Here are 3 effective ways videos can showcase you as an event coordinator that will highlight your brand and help you build up more engagements.

  1. Profile Video – As basic as it sounds, having a video profile about your brand is one of the easiest but most effective ways to showcase yourself as the event coordinator. Show what the event is all about, its goals and significance to the attendees with great shots. But also, don’t forget to give a little introduction about yourself to your audience by including shots that also reflects your company’s vision and identity.
  2. Event Highlights – Whether you’re a startup or have been in the industry for quite a long time, the audience will know your capabilities as an event organiser through your actual event video. Especially if you’re in the event organising scene for some time now, you can compile highlights from different events you’ve handled. You won’t even have to shout it out for the people at the back, the event video will already speak for you on how you ace events management.
  3. Testimonial Video – Gathering the right group of people to attend your event, you surely have the most credible sources to talk about it splendidly. While written testimonials can do it as well, the best way to express it is still through video testimonials. Shoot around different personas that will help prove your credibility when it comes to event organising and this way, viewers and potential attendees on your next event will look forward—or maybe even eager—to joining you.


How Effective is Event Video Coverage this 2019?

How Effective is Event Video Coverage this 2019?


Events come in different shapes and sizes. It may be corporate or personal, but at the end of the day, it has one major objective: to convert every view into action.

With that objective in mind, a lot of video marketers spend countless hours, energy, and creative juices to hit every event organizers’ or brands’ goal—may it be knowing more about their identity, sharing knowledge, introducing a product, or whatever call to action may they need. In short, video coverages answers every clients’ needs exposure-wise and the rest follows. Through this collective effort, it has yet again proven that video coverages are suited to make these wanted results happen in a more creative and convenient manner.

Check out these cool facts about event video coverage, freshly delivered this 2019:

  • Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.
  • 68% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018.
  • Over 500 million (half a BILLION) people are watching video on Facebook every day.
  • 51% of marketers surveyed believe that events strengthen existing customer relationships.
  • 91% of event professionals stated that increasing engagement at their events was an important priority for their organization.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 64% of marketers use tradeshows and events to source new prospects and business opportunities.
  • 84% of consumers re-purchase the product promoted at the event, after their first purchase.
  • 87% of consumers said they purchased the brand’s product or service after an event at a later date.

5 Keys in Creating a Story-driven Video for Events

5 Keys in Creating a Story-driven Video for Events

People love fresh content. You can’t achieve that if you are confined in the same sequences of video marketing—you’ve got to tell your own story. Now, what if we are about to apply it to an event video?

It seems tricky, but knitting a successful story from strands of event highlights is possible—with the right team and some helpful guidelines. Before finalising your content, take note of these 5 keys in creating a story that matters and will be remembered.

  1. Find your objective – Every story has a purpose. If you aim on telling a story through your event video, the first thing you have to identify is “what result would you like to get from it?” Whether extended network, more followers, connecting with your audience, or all of the above—this objective will guide you throughout the production and affect your decisions on themes, shooting style, etc. and all will fall into its right place.
  2. Create a Storyboard – A filmmaker’s never lost when he’s got a storyboard at hand. Briefing and planning with your videographers beforehand, you can visualise and choose the exact frames you want to be seen in your event video to drive your story flow smoothly.
  3. Know your audience – Of course your target audience matters. As they will be the one watching your precious event video, you have to know their preferences or what sparks their interest so you can incorporate it with your storyline and the style of the video you are going to produce.
  4. Ask the right people – Interviewing attendees, speakers, and members of the organising team could add up more spice to your story. Find people with relevant additions to the event or who served as the highlight, and who knows—maybe you could get an interesting angle can add to your storyline from these group of people.
  5. Involve your brand – Your event video wouldn’t be complete without actually dropping a little of your brand’s essence. On the story side, you can incorporate a little bit of your vision/mission and company goals to create another interesting angle on the story. While you are at it, you can even apply your brands color palette on your video to uphold your identity. Through this, you’ll have a greater storyline and your brand will definitely come off more remarkable to your audience.


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