How Effective is Event Video Coverage this 2019?

October 13, 2019- Uncategorized- techadmin

Events come in different shapes and sizes. It may be corporate or personal, but at the end of the day, it has one major objective: to convert every view into action.

With that objective in mind, a lot of video marketers spend countless hours, energy, and creative juices to hit every event organizers’ or brands’ goal—may it be knowing more about their identity, sharing knowledge, introducing a product, or whatever call to action may they need. In short, video coverages answers every clients’ needs exposure-wise and the rest follows. Through this collective effort, it has yet again proven that video coverages are suited to make these wanted results happen in a more creative and convenient manner.

Check out these cool facts about event video coverage, freshly delivered this 2019:

  • Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.
  • 68% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018.
  • Over 500 million (half a BILLION) people are watching video on Facebook every day.
  • 51% of marketers surveyed believe that events strengthen existing customer relationships.
  • 91% of event professionals stated that increasing engagement at their events was an important priority for their organization.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • 64% of marketers use tradeshows and events to source new prospects and business opportunities.
  • 84% of consumers re-purchase the product promoted at the event, after their first purchase.
  • 87% of consumers said they purchased the brand’s product or service after an event at a later date.

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