Authenticity is everything

A community engagement video only works when the people involved feel respected and represented.

1. Start with community consultation

Speak with: local leaders, participants, Elders (for Aboriginal or Indigenous content), and program staff.

2. Use a strengths-based approach

Show community pride, resilience and leadership, not deficits.

3. Keep language warm and human

Avoid overly formal government wording.

4. Film real people in real places

Authentic environments matter.

5. Share the story early

Give participants a say in messaging and tone.

Greater Visuals: community-first production

We prioritise respect, inclusion and collaboration in all engagement content.

Need support planning your project? See our community engagement video services.