Keep it simple, keep it human

A great explainer and instructional video starts with a script that is short, clear, and written in real human language.

Here’s how to plan one properly.

1. Start with the problem

Tell viewers what challenge they’re facing. This helps them feel understood.

2. Introduce your solution

Explain what your product, service, or program does in one sentence.

3. Show how it works

Use visuals, animations, or live action steps.

4. Highlight key benefits

Focus on outcomes, not features.

5. End with one clear call‑to‑action

Tell viewers exactly what to do next.

Greater Visuals: scripting made easy

We help Sydney and NSW organisations write scripts that are conversational, clear, and engaging.

Need help scripting your explainer video? See our explainer and instructional video service.