How video is used in the Healthcare and Medical Industry

1

Service Promotion & Community Engagement

Hospitals and medical organisations use promotional videos to showcase new facilities, share research achievements, and build community trust. Testimonial videos featuring patients and staff add authenticity, helping organisations strengthen their reputation.

2

Patient Education & Public Health Campaigns

Videos are used to explain medical procedures, promote preventative health measures, and share important updates such as vaccination campaigns or hospital safety protocols. They make information accessible and reduce confusion for patients and families.

3

Staff Training & Professional Development

Healthcare providers rely on video for onboarding, compliance training, and ongoing staff education. Training videos ensure consistency across hospitals, clinics, and regional health services, while saving time and resources compared to repeat in-person sessions.

Need help with your video projects?

Contact Us Today

Trusted by teams in these organisations

Watch Examples of Our Work

Why video is used in the Healthcare and Medical Industry

Video simplifies complex medical information, helping patients and families make informed decisions about their health. Whether it’s explaining treatment options, outlining safety protocols, or providing step-by-step demonstrations, video ensures clarity and accessibility. For multicultural communities, subtitles and translations in video content can overcome language barriers more effectively than text alone.

In addition to patient communication, healthcare organisations use video for staff training, compliance updates, and professional development. Hospitals and clinics need efficient ways to ensure consistent training across teams, particularly in regional areas where in-person training can be harder to deliver. Video allows staff to access the same high-quality content anytime, supporting improved patient care and safety standards.

Video is also a powerful tool for promoting healthcare services and community health campaigns. Hospitals, medical centres, and public health agencies use promotional videos to raise awareness of new facilities, highlight research breakthroughs, and encourage community participation in health programs. For marketing teams, video content builds trust, strengthens brand reputation, and demonstrates the positive impact of healthcare initiatives across NSW.

Client Reviews:

Osara Health needed to create impactful video testimonials featuring participants from our Cancer Coaching Program and insurance partners. For this recent Project, the key challenge included coordinating camera operators across multiple locations, including Canberra and Brisbane. This required careful planning to ensure consistency in quality and messaging. Additionally, given the sensitive nature of the program, it was essential to approach interviews with professionalism and care while effectively conveying the key messages of both participants and insurance representatives. Greater Visuals played a crucial role in overcoming these challenges by sourcing and briefing skilled camera operators, managing remote video capture, and ensuring a seamless production process. They successful produced video assets that enabled us to share compelling testimonials that we now use in our marketing materials and client presentations.
Dr Raghav Murali-Ganesh

Co-founder and CEO, Osara Health

Orville was a key stakeholder in capturing b-roll footage and imagery of candidates for the NSW Training Awards. These assets have helped us promote our programs across the NSW Department of Education, more effectively, and we have seen significant returns on our investment.
Eduardo Carvallo Carrera

Strategic Communications Manager, NSW Department of Education

I have worked with Orville on several projects now to deliver a NSW Government program which aims to connect local schools to local industries…Without Orville I would not have been able to deliver quality virtual workshops which are interactive and engaging for the students. I tried and tested doing these activities myself, when I didn't have the budget for technical support and it only proved how great of a job Orville does. Numerous times he has gone above and beyond, an example of this is for our recent Career and Further Educational Pathways project which we travelled across Sydney for.
Skye Weeks

Manager Customer Service, NSW Department of Education

Frequently Asked Questions

1. Why is video important in healthcare communication?

Video helps simplify complex medical information, making it easier for patients and communities to understand. It ensures critical messages, such as treatment options, health campaigns, or hospital updates, are clear, accessible, and engaging.

2. How do healthcare organisations use video for training staff?

Hospitals and medical centres use video to deliver induction, compliance training, and ongoing professional development. Video ensures staff across Sydney, Parramatta and regional NSW receive consistent training, improving knowledge retention and patient care outcomes.

3. What types of healthcare programs benefit most from video content?

Any program that requires education, awareness, or staff training can benefit. Examples include patient safety initiatives, public health campaigns, chronic disease management programs, and mental health awareness. Video helps deliver clear information and demonstrates care in a more personal and relatable way.

Call us now