Everybody loves leisure and videos. But leisure, captured in a video? That’s a sure click you’ll get in a speed of a lightning—probably.
As much as we love getting these “clicks” as it validates that people are interested with our business, these clicks actually have a high possibility of being converted into actual sales, as what we have learned from the sales funnel. If you have decided to enter the video marketing strategy and need a head start, here are 5 great ideas you can use for your hotel, venue, or restaurant’s video content.
Video tour – There are numerous video styles but when you are in doubt, you could never go wrong with the good ‘ol classic—a simple video tour. Still one of the most effective videos you can make for your business, showcase your hotel or restaurant facilities in one inviting video. If you want to make a good impression by highlighting your hotel or restaurants’ best assets, this video is a great starter.
Message from the main man – Speaking of being inviting, another video that is perfect for the hospitality industry is a personal video greeting by the owner or manager. A short, professional, and welcoming message from the big bosses is somehow making the customers feel like a VIP and who doesn’t love that?
Creative story – When art meets business, get your creative juices flowing to create one remarkable video (that could even pass as a film) while dropping a subtle hint of inviting the viewers to go check out your business. Brainstorm ideas and include relatable feels to create a wonderful story that viewers will remember your brand for.
Ambassadors – It’s the age of powerful social media ambassadors so why not take advantage of it. Whether in Facebook, Instagram, and YouTube, find the right ambassador you can partner with to feature your hotel and restaurant in their channels. With a successful partnership, this will lead to an improvement on popularity and your business’ reach that could convert to better sales.
Customer reviews – Getting five star reviews on Facebook is a big deal—not to mention, fulfilling. Why not share the good news with your audience through a video? With that, more people will get intrigued about the food or service and will try to see for themselves. Whether you’ll have it through testimonial interviews or other way, don’t be afraid to get creative with presenting your customer satisfaction ratings in video.