Entrepreneurs who like to include livestreaming in their marketing mix but are still working on their monetization strategy usually test the waters first by hosting free livestream events.
A free event must still adhere to your corporate standards. If you already have a system in place, then you’re good to go. In any case, livestreaming sets you up to have a working knowledge about event management where ticketing system is an integral part.
Here are 3 reasons why it’s sensible to have an e-ticketing system even if your event is free:
- Meet professional standards
After thorough preparation, you are finally meeting your online audience, and they must be welcomed with professional standards. Make a great impression by managing things well from the get go with a ticketing system that also serves as your registration system.
One of the questions you’ll probably ask yourself is whether to just use Google Forms instead of e-tickets. While most people are familiar with Google Forms and how it works, e-ticketing platforms have features that can make your livestream event look more professional. You can even customize the design and notification. Most e-ticketing platforms also link to micro-sites or landing pages, allowing that extra marketing push.
- Crowd management
With an e-ticketing system, tracking the number of attendees becomes more convenient. When you know who rsvp to your livestream event, you can understand who your audience are prior to the event. With this knowledge, you can read the digital room well and align your presentation accordingly, just like how you would in a regular convention or meet up.
- Provides analytics
More than automating your process, your e-ticketing system also provides analytics and improves your database. Analytics will help your future promotions. The report you will extract is a gold mine because it can give you marketing insights by understanding the demographics even better.
Remember that ticketing or registration system allows your clients to have more frictionless experience. Getting people to experience the best, even when its free, speaks a lot about your brand, and that can make you stand out from your competitors.
Contact us on how we can create more outstanding livestreaming events together, but as always, happy recording!
