Making it to the huge world of business is challenging. You want the people to know who you are, what you do, and what difference can you make into this world. (Or in your industry, at the very least.) There are lots of ways you can do that. You can set up your own events, or get published through magazines and newspapers. You can even sponsor or partner with other brands. But, among these options, there’s another strategy where you can get creative, informative, and show a little fun side of your company! That is through company video!
With a heaps of ideas from creative videographers, you can get not just one, but even five different kinds of videos. This is where you can share about your company like your profile, mission and vision, and culture. To get you started, we have listed five essential videos you can have for your company.
The basic but most essential – shooting for a company profile video is a must for every business. Since you aim your audience to get to know your company and build trust among them, this kind of video will allow you to showcase what your business is all about. Share some important history about the business, and even include something about your employees in this type of company video. Tell your brand’s mission and vision in a way people will know your company’s personality. Also highlight your strengths so that you can be both relatable and reliable to your viewers.
Presenting information such as statistics and data about a relevant topic can also increase your following. With such company video, you build trust within your viewers as you position your company as a reliable source. You assure them that they can depend on you when they need an information about a certain topic.
Company video that provides step-by-step guide or how to’s is fairly popular nowadays. You can take advantage of this to engage more people with your brand. For example, if your company is into fashion, why not create a tutorial on innovating fashion from the clothes in your wardrobe? If you are from the food industry, why not make an experimental yet easy recipe video for your audience? There are lots of topics you can relate toward your brand. You just have to pick out the most relevant and most interesting among the endless list of possible topics.
Aside from infographic videos, one way to establish a trustworthy impression to your audience is by inviting an expert to talk in your company video. Get professionals who can explain or demonstrate your businesses’ nature. They can also answer some frequently asked questions from your audience, and share helpful knowledge about the industry. Through this, you can get the attention of your target market and gain their trust and loyalty toward your brand.
Another great highlight for a company video are promotional clips. In this type of video, you hype your audience about your brand by presenting them important events, product launches, and other announcements. Share teasers that can pique their interests while providing informative insights about your product. Make sure they are hooked and willing to learn more about your company.
With plenty of competitive companies all over the world, it could get a little tricky to stand out and get noticed. However, every success starts from taking the right steps and who knows, making a company video could be the huge leap you are waiting for to achieve your goals.