People love fresh content. As an event videographer, you can’t achieve that if you are confined in the same sequences of video marketing. You’ve got to tell your own story. Now, what if we are about to apply it to an event video?
Yes, it seems tricky. But, with the right team and knowledge, knitting a successful story from your event highlights is possible! Before finalising your content, take note of these 5 keys in creating a memorable story that matters.
1. Find your objective
Every story has a purpose. If you aim on telling a story through your event video, the first thing you have to identify as an event videographer is “What results do I want for me or my client?” Do I want extended network, more followers, or audience connection? Your objective will guide you throughout the production. It will affect your decisions on themes, shooting style, etc. Knowing your objective will help things fall into proper order.
2. Create a Storyboard
An event videographer is never lost when s/he has a storyboard at hand. It will help you with the briefing and planning phase with your crew and client. It can help you visualise and choose the exact frames you want for your event video. And, it can help your story flow smoothly.
3. Know your audience
Your target audience matters – that’s a no-brainer. Your event video is targeted at them, so you have to learn their preferences. You must know what sparks their interest, so you can incorporate it with your storyline. Consider their demographics for the style or feel of video you are producing.
4. Ask the right people
Interviewing attendees, speakers, and members of the organising team could add up more spice to your story. Find people with relevant input to the event. List who to highlight. And who knows, maybe you could get an interesting angle can add to your storyline! All because you ask the right group of people.
5. Involve your brand
Your event video wouldn’t be complete without incorporating your brand’s personality. When weaving the story, you can incorporate your vision/mission and company goals to create another interesting angle. While you are at it, you can even apply your brands color palette on your video to highlight your brand identity. Through this, you’ll have a greater storyline and your brand will definitely come off more remarkable to your audience.
Being an event videographer involves wearing a lot of hat. Don’t be overwhelmed. With the right communication, you and your crew can help achieve the goals you set for the event. We hope you get an insight or two from this guide. And as always, happy recording!