Aside from being digitally connected 24/7, another thing this new generation loves is travelling. In fact, the number of travellers grow more and more before you can even say “Do it for the gram.” These active tourists fly to different parts of the world to explore. And a vital part of travelling involves a cozy place to relax after an exhausting adventure. Yes, you can just easily search for hotel accommodations. But there are 5 reasons why video is the game changer hotel executives never thought they needed when it comes to hotel marketing.
Everybody loves videos
People spend a lot of time watching videos on YouTube, Facebook, Instagram, and even Twitter on a daily basis. If you launch a video ad as part of your hotel marketing, people will immediately get interested and watch it especially if it is creatively done.
Highlight your best features
What separates your hotel from the rest? Well, by including a video strategy in your hotel marketing, you will be able to showcase cool features of your hotel. Better yet, exclusive only in your hotel.
A chance to offer more service
Gone are the days where a hotel is “just a place for staycation.” Now you can attract more hotel guests by offering your amenities like gym, spa and more. Introduce your conference rooms and ballrooms as well to show how versatile your place can be for their needs.
The power of the ‘funnel’
A video marketing strategy in your hotel marketing plan definitely improves your sales growth through a sales funnel. Awareness can lead to sales enquiries, and enquiries to conversion, definitely helping your hotel in the the long run.
Free virtual pass
Who doesn’t want free access to hotels? Surely, people would want to sneak a peek into a hotel once in a while. And you could give this opportunity for them for free! Only in this case, you are giving it virtually through a hotel video. It will not only serve as a warm and stunning welcome for the viewers. It will also entice them to immediately click on that reservation button. Allow them to see and lavish on the grandiosity of your hotel first-hand. This way you can get more leads and referrals through their effective word of mouth marketing.
