Typical real estate videos are all about visual tours, highlights, and the environment. Yes—these kinds of video will definitely get you in the game. But, if you want to take real estate videos to the next level, this is where having a good story sets you apart from others.
Incorporating stories on videos has a lot of good points. Two of the most important points are 1.) You get to establish a connection with your audience (especially if it is relatable) and 2.) people will remember your brand. Of course, you want to stand out as the brand with that moving story, wouldn’t you? With the help of a good video production team, here are 3 things you can do to create a real estate video with an impact.
Introduce your community
You can have an infographic video about real estate, or a video highlight of your model houses. People will pay attention to it—but not as deeply as they will when it’s a human interest story.
Surely, your community houses a lot of interesting people. May it be a big family, small family, with children, only couples, independent individuals, friends, or even your happy homeowners as a whole. You can never go wrong featuring them as everyone has a good story to tell, just waiting to be told.
Featuring people could be really interesting but adding a heart to your video can elevate the story. Yes—you can create a new story simply by incorporating our most relatable feelings in one video. For starters, you can brainstorm with your team on what emotion do you want to evoke in your real estate videos. Do you want a momentous celebration, a feeling of being “home,” in love, or something sentimental?
It is about time you step outside the box and dig deeper. Most of the time, we focus too much on showing idealistic storylines that look good for real estate businesses. Only to find out that relatable, true-to-life experiences are actually what make a precious story. So, if you want a different take on your real estate videos, better prepare your pen, paper, and recorder. Do some interviews and lots of research. It’s time to put the “real” in real estate.
It may take a while for you to craft the perfect real estate videos that will help your sales skyrocket. Especially if you decide to do it all on your own. But with dedication and right amount of research, you will be able to create not just some kickass materials, but evergreen contents that you can use for a long time.