Students tune out fast… unless the video is relevant and well structured Planning your university and higher education video production with intention can make the difference between students clicking away and students staying engaged. 1. Start with a clear purpose What should the viewer learn, feel or do? 2. Use student-friendly language Avoid overly …
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Authenticity is everything A community engagement video only works when the people involved feel respected and represented. 1. Start with community consultation Speak with: local leaders, participants, Elders (for Aboriginal or Indigenous content), and program staff. 2. Use a strengths-based approach Show community pride, resilience and leadership, not deficits. 3. Keep language warm and …
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