Have you ever gone watching YouTube videos without getting interrupted by an unskippable ad? How about scrolling past clever video ads in Facebook that pop out more often than you asked for? We are saturated with tremendous amount of video ads on a daily basis. This proves how powerful video marketing strategy can be that 93 percent of marketers apply this on media platforms.
Recode.net says a person will spend an average of 36 minutes watching online video ads per day as 2018 progresses. More and more businesses dive into video marketing strategy each day. With this simplified 3-part sales funnel in a video marketing strategy, you can also bring massive growth on your business sales.
1. Information
Everyone could use a break from uninteresting videos from time to time. It is your job to create informative videos with unique style. Video marketing strategy allows you to raise awareness about your new product or service. And it should answer customers questions about how it will solve their problems. So, make sure to deliver a clear and informative message for the viewers to ace this first part.
2. Gathering Sales Lead
Once the right information is out in the open, attracting the right customers will follow. Launching an interesting video will allow you to gather sales lead by tracking your engaged viewers who really need your business. Know their ages, gender, and other vital information you can gather from them. Keep in touch through newsletters or other forms of communication. This will help you gain their loyalty and strike a bigger targeting in the future too.
3. Conversion
The last stage in this funnel is ‘converting’ your sales lead into actual sales. This part could be really tricky as you really have to convince your audience why you can solve their problems easily. With the perfect amount of effort, information, and execution, your video marketing strategy will leave a huge impact on your audience. And this will be the key to your sales growth and, who knows, loyal customers.
