Are you a digital marketer or planning to switch to a video marketing strategy for your company? Cheers, you have landed into this page just in time.
Video marketing is deemed to help businesses as it is used to inform audience, get brands known, and build loyalty among customers. With so many concepts waiting to get launched, it’s no wonder videos are dominating the web. Rightfully so because 1 – the audiences are there and 2 – they are not going anywhere.
In a typical day, one watches an average of 1.5 hours of video content while some even go longer than three hours. That just shows how videos have truly become a part of our lives now. You might have even watched some videos before clicking this article!
Relevant statistics
You see, we can never escape the rise of videos and we also can’t deny that is an effective strategy for brands. So, while it continues to evolve, why not jump in and create your company’s own video content now? Here, we have compiled the top 5 statistics you should know about video marketing which prove it’s a smart move. See why 99 percent of businesses will never drop this strategy—and so should you.
- 81% of people have been convinced to buy a product or service by watching a brand’s video. – Hubspot
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. – WireBuzz
- Video drives a 157% increase in organic traffic from SERPs. – The Local Hub AU
- Social video generates 1200% more shares than text and images combined. – Wordstream
- 76% say video helped businesses increase sales. – Wyzowl
You might think to yourself, “But video marketing sounds like a lot of work and might involve a lot of technical know-how!” Fret not. The key is in creating a roadmap first. You don’t even need to invest in high calibre camera and equipment yet to make your videos pop. There are simple smartphone ideas that you can follow to get you started. As for the technicality, you need to master your brand messaging first before minding the technical aspects. Some people won’t even mind how raw your footages are, as long as your contents provide value. But of course, in the long run you would like to professionalise your brand. But the key here is in tapping the power of video marketing already and master the strategy as you go.
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