Imagine a day without watching a hilarious video. Or, your favorite artist’s music video. Even just a simple clip of online content. Boring and unreal, right?! Today, there’s no way you can escape the magic of videos. That parody you’ve been laughing at. That new music video you’ve been dancing to. That video ad within a video—it’s a whole videoception! You’ll think to yourself, yes, video marketing rules, definitely.
Each year brings a lot of trends. And in the past few years, video marketing has peaked in the marketing game. Almost every business has their own video contents launched, and it’s never ending. As you are reading this material, someone is rolling his or her camera somewhere to shoot one. Truly enough, brands have realised that video marketing rules, and it is not too late to know more about it.
A matter of numbers
Numbers don’t lie. If you haven’t read it yet, statistics all around video marketing are scattered all over the web, convincing people how effective it is for their businesses.
First on the list and probably the highest concern is the return of investment (ROI). According to the Aberdeen Group, video marketers get 66% more qualified leads per year and 54% increase in brand awareness with the help of videos. Meanwhile, 73% people are reportedly to have purchased a product after watching a video. Well, that’s not surprising at all as 90% of consumers watch videos on their mobile devices hence, the chances of purchase are high indeed. We could go all day about this but the point is, these statistics (not including a whole lot more) validate how video marketing rules.
Building bridges
As a consumer yourself, you must enjoy certain clips or channels according to your taste. That’s what videos do. It gathers an audience and engages them successfully. An output without an audience becomes useless. But with videos, there’s always a group of people that could connect with you. And like what you present, you just have to make the right video marketing strategy.
The shift
Digital media is conquering the world with endless app updates, new sites and gimmicks, and cool tech innovations. Our world has been digitised and the audience you’ve been aiming to target are all shifting to this side. Exhibit A: 79% of consumers prefer watching videos over reading a product, according to Wyzowl. Exhibit B: People spend more time in their mobile phones and computers now. We don’t even need data to prove that, you just have to look around! Indeed, video is convenient and it is everywhere.
