There are lots of ways for your business to get noticed but among these ideas, videos prove to be the most engaging. It easily launches you to the big scene! The tricky part is knowing which video content ideas should you start off with that will surely make an impact to your viewers.
Ironically, the sky is the limit for video content ideas, yet finding your starting point and figuring out which is the most engaging could be difficult. If you feel a little lost, relax, as we have narrowed down the infinite list of possible topics to 10. And if you are having a hard time picking one, we hope this could lift the burden off your chest and get you filming.
Behind the scenes
Who would not love a good ‘ol classic behind the scenes footages? Projecting a warmer vibe to your audience, a video content like this lets the public see how your employees are at work. This can be a “exclusive backstage pass” for your viewers and you might just gain their trust more as they see more than your serious side.
One way to keep your viewers loyal to you is by engaging them through your products or services’ features. Since this is what you are offering them, giving your audience the knowledge of what you have is a key to keeping them. Create a video content where you can highlight solutions and convenience to your audience in a simple but impactful manner. Not only will this increase your audience trust, it could also bring you more viewership as it can be easily shared across different digital platforms.
If you aim for easy yet quality video content, you can never go wrong with inviting experts to talk about a topic related to your business. Get a credible influencer who knows every twist and turn in your industry fairly well. Have a sit-down type interview with them with questions either from you, or your audiences. Information, credibility, and substance — those are three different targets that you can hit in this one simple video content!
News and Updates
While you might be clueless about the relevance of news for your company’s video content, do not panic. We are not turning you into newscasters or news channels! Deviating from the typical video content highlighting your company or your products, news coverage of events or new developments from your industry can also be beneficial. By informing them about the current affairs or breaking news within your industry, you position yourself to being a leader as well. And people trust leaders who value social awareness and relevance.
Whether it is a simple question and answer interview, a product testimonial, or a product review, you should involve your audience in one of your company videos. It will engage them more with your brand as they have a special affinity to your company. It appears more personal, and you can prove how much your product or service affects the lives of your consumers by making this kind of video.
If you want something different than the usual video shoots, why not try to make an infographic material? Infographic videos are getting popular these days and the share they get (especially on Facebook) are quite high. Aside from its eye-candy visuals, infographics catch the attention of audiences because of its entertaining presentation of data rolled in a short period of time.
Similar to infographics, this type of video also features content which helps the audience. Only it is done in a more traditional video shoot. While infographics are, well, very informative, sometimes, things are better explained with some video footages. Choose topics where you can share knowledge to your viewers. Depending on your business you can talk about smart buying or the science behind your product or technology you have been using. Any other things related to your business that they should know of.
Take advantage of the digital world and connect with your audience from different regions by conducting webinars. This increases your influence as you promote your business while sharing something meaningful in the form of online training.
Tips and How To’s
Tips and how to’s on the other hand are often broader and are somehow a break from the serious side of business. Create topics that will entertain and educate viewers through simple life hacks. They will keep coming back once you become their go-to source when they need solutions to relevant matters.
Facebook and Instagram’s cool Live features gave birth to another kind of efficient video content. With just a click, you can connect with your audience. You can share your behind the scenes, information and updates, or walk-throughs that you have prepared for them. According to Facebook’s product manager, people who spend more time watching Live videos are three times greater than those who are not. Make the most of this free feature that can help you grow your business’ following. Also make sure that you are sharing something useful for the audience, so that they will watch your live stream again next time.